Below factors that Improve Qualified Leads and Decrease CPC Cost Through Google ads


There are four keyword match types broad match, exact match, phrase match, broad match modifier, people often make using of wrong match types it triggers to wrong search terms it will destroy overall campaign performance and skipping the use of branded keywords one more drawback of campaign


If campaign receives clicks from outside region it spoils budget if we want to exclude irrelevant traffic we need to make changes in campaign level settings, under the settings in google dashboard there are two options selecting the right option makes it difference.

Ad copy

Too much Keyword stuffing in ad copy seems meaningless it makes very difficult to understand about the product. Highlighting brand uniqueness and mentioning special offers will improve conversion rates. Adding Call to action buttons makes campaign more effective.

Landing Page

Slow loading pages have been obstacles to the campaign if we increase landing page loading page it will decrease bounce rate .before running ad campaign need to test landing page loading speed

Campaign Settings

When creating search campaign in google dashboard it shows two networks disabling search partners will save budget.

Quality Score

Quality Score factor depends on quality of your ads, keywords, and landing pages. If campaign has higher quality score which can lead to lower prices and better ad positions. It is calculated on  1-10 scale and includes expected click through rate, ad relevance, and landing page experience.

Ad position and Ad rank

Ad rank is essentially a formula used to determine ad position that multiplies your Quality Score with your maximum cost-per click bid, or CPC. Higher ad rank results in better ad position

Bidding Strategy

Choosing the right ppc bidding strategy is first step in any campaign Google offers several bidding strategies. Experimenting different bidding strategy only way to understand right mix.

Adding Negative list

Negative keywords will prevent ad from being triggered by a particular search query. This can help us send the correct traffic to site based on specific campaign goals.

Ad extensions

Not having optimized ad extensions it effects on CTR of campaign, Right ad extension will ultimately increase clicks that will ensure to high conversions

Google Analytics Integration

Google Analytics allows us to track the important metrics (Bounce rate, behavior flow, Geographic location, goal completion) and tell about the user experience and gives you the best information on how you can improve the performance of your website.

Negative factors

This factors will kill campaign easily and destroy ppc budget we should avoid these

  • Sending PPC Traffic to Home Page
  • Adding Keywords in Account level
  • Relying too much  on automation
  • limited daily budget would be another negative factor
  • Ignoring online reputation can destroy campaign performance



Top position will get high conversions

Conversions depends on many factors landing page experience, product value, reviews, online reputation, service value, testimonials we can’t say

It is too expensive

If you’re managing your ad spend poorly and getting no ROI. then yes, PPC is way too expensive. If we don’t generate much conversions.

Higher bid will increase conversions

Ad position depends on quality score and ctr if we have less bid rate we can get higher position on search engine, even having 2 to 3 position good and attractive ad copy makes lot of difference

Ad spending will improve seo rankings

Running a Google Ads campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online.

Having More Keywords will increase conversions

It will help to reach broader audience it can attract small and highly target audience it won’t help to increase conversions.

For more information on improving Leads through google ads, you can consult the experienced professionals at Webarro. We’re are an all-inclusive Google AdWords in Dubai, who is equipped to handle all your PPC needs.