2018 iPhone models are rumored to include super-sized and lower-priced versions.

Go big or go cheap? That is the existential question Apple may tackle in 2018.

The company is said to be tinkering with its 2018 iPhone lineup in an effort to goose adoption of the three models released in 2017 and three new ones reportedly coming later this year. The ultrapricey iPhone X may have dissuaded some Apple fans from upgrading — starting at $999, £999 or AU$1,579, it’s the most expensive iPhone ever — while the incremental refinements of the iPhone 8 and 8 Plus may have lacked sufficient oomph to drive the masses into upgrading.

Since the iPhone X debuted last November, there have been reports that Apple is developing at least three new models of varying sizes, including two jumbo versions based on the current flagship. In addition to new form factors and features, Apple is likely to deliver the annual enhancements we’ve come to expect — new build materials and colors, a bump in processing speeds, higher screen resolution and tweaks to extend battery life.

The good news, for Apple, is that the Android world is tying itself in knots to emulate the iPhone X. Two of the Galaxy S9’s marquee features — AR emoji and Intelligent Scan — are Samsung-ized versions of the iPhone’s animojis and Face ID that just don’t measure up to the originals. And Asus, LG, Huawei and others have announced or are rumored to be working on phones that ape the iPhone X’s distinctive notch design. It remains to be seen whether or not they’ll bring anything new to the table.

Continue Reading