That’s a problem as more and more Americans look to take control of their privacy online.

In the past six months, many have been rudely awakened by the lack of privacy within the behemoth data platforms of Facebook and Google. A recent report by Pew Research Center found that a majority of Americans are significantly changing their relationship with Facebook, with about half taking breaks from the platform in one way or another.

But as Facebook usage wanes, messaging apps like WhatsApp are growing in popularity as a “more private (and less confrontational) space to communicate.” That shift didn’t make much sense to us because both services are owned by the same company, so we tried to find an explanation. It turns out that a striking percentage of American adults actually don’t know that Facebook owns WhatsApp. đŸ˜±

We randomly selected 1,297 random U.S. adults (not just DuckDuckGo users) who are collectively demographically similar to the general population of U.S. adults (see methodology below) and surveyed them on August 16th, 2018. Half of those who used WhatsApp in the past six months weren’t aware that Facebook owns WhatsApp.

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