The Tenuto, a new product from the sex tech company MysteryVibe, promises to usher in a brave new world of orgasms.

If you ask any man in America to define what a vibrator is, he’ll probably say something along the lines of, “Well, it’s a brightly-hued hunk of oblong plastic.” He’ll also probably note that vibrators are meant for women.

To an extent, this is true: historically, vibrators have been marketed to and used by women. Although an estimated 51% of men have copped to owning some sort of intimacy product (per a 2014 survey), they tend to be cock rings or Fleshlights – rarely, if ever, vibrators.

Part of the reason for this has to do with basic anatomical differences (and we probably don’t need to draw you a picture to explain why). But there’s also an undeniable stigma associated with guys using sex toys to get off.

“For men, any kind of [self-pleasure help] feels like a direct piercing of their masculinity,” Alexandra Katehakis, clinical director of the Center For Healthy Sex, told MensHealth.com. “The attitude is, ‘I can do this myself, and if I can’t there’s something wrong with me.'”

That attitude, however, might be changing. Sex tech companies are increasingly starting to market products like vibrators to dudes — and they’re into it.
While most sex toys for men are aimed at replicating the senation of a penis going in and out of an orifice, the truth is that lots of guys find the sensation of vibrations on their penis (particularly around the frenulum, or the sensitive strip of skin underneath the head of the penis) incredibly pleasurable. In fact, according to one 2012 study, 44% of heterosexual men admitted that they’ve enjoyed using a vibrator at one point or another.

To that end, vibrating cock rings, sleeves, and penile extenders have been on the market for years. But few toys have been marketed specifically as vibrators for men. The latest is the Tenuto from MysteryVibe, which started taking pre-orders last month.

Design-wise, the Tenuto might throw you for a loop: it’s a small, black clip that attaches to the base of your penis, and it looks more like a tiny car seat than a sex toy. The device is controlled by an app, which powers six hyper-sensitive vibration motors that the company claims can help increase blood flow for stronger erections while also stimulating your pleasure centers. It can be used both solo and during intercourse.

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